September 12, 2021
Photography Is Easy Money In The
Shareholders
Photography used to be creating personal
work, now you are herded cattle being told what to shoot.
Creativity is reduced to redundancy of
vision doing the same subject over and over again.
Originality is not in the stock agencies
vocabulary in today’s run and gun mentality of snap shots.
Photography once was a career now it is a
free for all, everybody is a photographer and the cameras basically does all
the work.
Point and Shoot and hope you get a
picture so/so but accepted by the agency and see the pennies role in!
Who would have thought that photographers
would revert back to the era of snap shots. Weren’t those images put into their
family albums as momentous of their lives.
Now our lives are exposed through
billions of people snapping pics of their family and posting them on web sites
that exploit the suppliers of their personal lives.
Do we even live a private life now when
we are lost in a reality based on taking pictures of an external object whether
it is of a portrait, a landscape, city lights, objects, night shots, violence,
riots, wars, deadly hurricanes, temperatures rising, pollution destroying lives
and we insist that these subjects are necessary to guide the people not into an
awakening of ones duty to protect this planet for future generations but force
human beings into a maze of self doubt and fear for ones life.
Photography as it stands now is not an
art form. Photography is a consumer product just like anything else you would
buy at a store.
What once was a great way to earn a
living now is a living hell just to survive.
Photography in the past could make you a great living wage doing the
thing you love most creating images of substance and beauty and getting paid a
nice size paycheck.
To buy an image for an ad, editorial
usage or personal use now it is much cheaper to go to a stock photo agency.
There you can pay pennies on the dollars to get a professional image while the
creator of that image gets 20% of the pennies for an image that cost the
photographer days of hiking, days of being persistent in finding that one
composition that can enlighten the viewer, creating images in violent protests,
paying for his own travels only to see his images being given away for almost
nothing.
Welcome to the new stock photography life
in the twenty-first century where the photographers give their images away just
so their egos will feel better over their lost income.
Money has always been an addictive, self
satisfying for the elitist’s that control the flow of cash away from the
photographer that made the image and into the investors big pockets, all in the
name of good business tactics.
I would say that is a crock of shit and
the ones that make images need to be paid for the profits they allow go to the
photo agency and we should get back to a 50/50 split and not these bank robbing
thugs taking almost all the profits away from the image contributor.
What keeps one coming back for more
losses of profit while the 4 big agencies take and take from the naive
photographers making great images but getting a poor share of their efforts to
make a great photograph, when the agency didn’t do anything more than take a
bigger slice of your hard earned payment.
These companies have one thing in common
they are in the photo business for profits and more profits and couldn't care
less if the photographers that do most of the grunt work making their classic
imagery and can’t earn a decent living wage.
Yes, these mega giants of the stock photo
industry do pay photographers for imagery but these photographers are a
professional breed that know what to create and how to curate it for profits.
These photographers are portrait
photographers, food photographers, travel photographers, war photographers,
nature photographers, animal photographers and they have one thing in common
they are known to produce sellable images that make money for the photographer
and the photo agency.
In the old days, 1980s to 2010s I was one
of those photographers that made a good living making images for my agencies. I
had 13 agencies selling my images and then changes began to flourish!
Getty began buying up other photo
agencies, consolidating their power base and branching out into sports,
hollywood movie stars, editorial photos, videos, music and of course stock
images.
There is a transition happening in stock
photography and that is a lessoning of ones insight in creating a personal
image with meaning and purpose and now following the stock agencies needs. So
in a sense we are not creating our own internal vision of the subject present
in front of us but are pawns moving around a chess board taking images for
someone else needs and purposes.
We seem to enjoy being herded cattle
feeding on dry ideas and just being closed minded of your talent to make
photographs that are original.
What we have now is a leveling off of
images with depth and emotion and have replaced them with the ordinary,
redundant clichés, copycat images of smiling faces and beautiful homes where
the rich live and play while the rest of us suffer!
On a side note I have been with Photo
Researchers in New York for decades and they are great people to work with.
They still believe in a 50/50 split but they too had to adapt and move a lot of
their imagery into a niche where science related photographs are in demand.
I am also with Alamy a good photo agency
to submit to but as time passes they had to lower our slice of the pie and it
seems are moving toward an all Royalty Free Agency just like Getty did to
compete with Shutterstock.
What we have here is a melting away of
ones purpose. Photography is now taken over by corporation beholding to their
share holders. We are pawns to be manipulated by a force of wealth that doesn’t
have our best interests in heart but their own bank accounts.
In the old days, in the days when the
agency was our friend and we new the owners and had meetings with them and our
fellow photographers, making new friends and feeling that we were being in the
forefront of something special in stock photography.
And we made a good living traveling and
making images from our unique perspective by experiencing the beauty of mother
earth.
Now stock photography is not about image
creation, respecting the photographers that went to the ends of this earth to
create in their own personal style iconic images of life on this planet, but
selling imagery cheaply in mass
quantities without respecting the efforts of the photographer by giving away
his unique style for almost nothing.
Photography is not art but a commodity.
And these millionaire owners will sell our hard fought battle to get the best
image possible for their files by undermining our ability to make a decent wage
and have a decent family life.
It is a photographer’s purpose to show
the world what our reality is made of, both the beauty of our lives and its
ugly, murderous side, profits off war, pollution, greed, poverty, racism, hate,
as these rich cons ultimately will destroy the true purpose of photography and
that is to give the viewer a since of our reality created by visionaries world
wide trying to document the powerful forces of greedy billionaires destroying
our economy for profit by exploiting young photographers to shoot and submit
and get ready for that big pay check, income you can’t make a living with.
It is now a commodity like celery on sale
in a super market. But if you think about it the celery would probably make
more money than your images.
We hike, we fly, we wait for the good
light and then we create the image. We send our hard work to the stock agency
and we wait patiently for the sales to come in. But they don’t, they can’t!
There is just too much excessive imagery being circulated to make even a modest
living in this collapsing photo market because of copy cat imagery and the
brutal low pricing of our hard earned efforts to create an image worth more
than just pennies on the dollar.
Soon photographers will realize that
their unique ability to be present in the photograph both mentally, physically
and creatively is now in our past life as image creators, for snap shots, out
of focus subjects, lighting issues is trying to become the future of photography.
But it is more than just the impatient
photographers running around out in the world taking images of redundancy, with
new technology increasing the ability to take images without worrying about
composition, light, exposure and a personal perspective, we find that the
saturation of imagery being uploaded onto photo agency sites undermines the
artistic nature of photography and its deep expression of the human condition.
What do the photo agencies want, what
subjects do they ask for more often? They don’t ask for that unique image that
shows the good and bad side of our environment under attack but they demand
happy, smiling faces, a love nest of actors being paid to sell the all american
products you don’t need, corporate products that become distractions from the
underlying bait and switch, to take your minds away from pollution, climate
catastrophes happening right now, keeping people buying, buying as the world
begins a nose dive into climate meltdown!
Photography is your eye on the world.
Photography’s importance has been lessened by the amount of imagery being
produced with a major percentage of these snap shots, copies of someone else’s
vision.
Good photographs have emotion and a deep
bond with the subject before them. A photographers perception is enhanced when
they can immerse themselves in the scene, letting go of stereotypes,
preexisting notions of what a good photograph should look like and just be
present in the moments leading up to your composition that gives you solace in
your ability to have patience in those moments that bring your subject to
fruition.
In today's world of photographic overload,
where everyone now is a photographer, and communication is not personal, one on
one, but a means to say look at me on social media, giving your images away for
free allowing anyone to repost your work undermining photographers that are trying to make a
decent living making images with meaning and visual necessity.
As this planet erupts in violence,
enormous storms and heat waves beyond comprehension the oligarchs shy away from
the truth of their pollution and want to show only a facade of the good life
that is now deteriorating!
Photography was a means to earn a living
wage by selling your unique style through the photo agencies that were your
friends, your mentors and for a few years everything was going well for the
photographers and the photo agencies and then wealthy business men arrived on
the scene to destroy the trust between photographer and editor, photo agencies
began to go on sale and the corporations of greed bought these agencies and
welded them into a price scheme that benefited the agency and investors and
not the photographers.
Breaking apart the very fabric of the
copyright laws that were made to protect artists from losing control over their
hard earned work.
