July 29, 2013


Are we settling for casual imagery as the new substitute for images that touch a nerve in us and make us think and react in deeper ways?  A great photograph communicates an underlying connection to all humanity, it articulates a purpose, exposes a wrong or instills in us a love for our fellow human beings.   A great image is not just a localized smile or hands up in the air dancing.  We love to imitate because it is fun to be part of trends.  Social media's ever growing control on the image process and distribution makes it easier for us as photographers to play to the masses and not to our own inner voice.  Our everyday lives are broadcast over the Internet to others, exclaiming that I am here, look at me and see what I have done today.  We are like Pavlov's dog getting up each morning and checking our e-mails and social media sites.  We have to see what everyone else is doing and then we have to respond and make our voices heard in words and imagery.  It is addicting but it is it really communicating?

A great image expresses a true deep sense of the subject and what the photographer felt when he made the image.   This feeling can be shared with others through the common good/morals we all try to live by. A great photo can effect us in a profound way if we as the viewer are mind present and really looking at the subject and not letting our minds wonder over to the next local news trauma of the day.

I believe we are seeing a moving away from imagery of depth and powerful emotions to a more lazy approach to image making.

There is this casual/shallow quality to content now.  A willingness to just be there and shoot and what ever happens happens and those images will be marketed as authentic because we are being conditioned to see the world only as a quick expression and not on a deeper level with meaning and purpose.

We must slow down our visual overload.  This tsunami of images and words is numbing us to be more apathetic to a bigger picture of the world we live in and we are not creating worthy imagery but hoarding stuff that ultimately is meaningless.  We have to and should live life on a deeper level than this constant need for attention, any attention.  This need to be seen is pushing us to do and say more and create more careless stuff.. and this in turn is causing more people to become indifferent to any quality in life.

Slow down your life.  Slow down your creativity when making images.  What does all this flood of information have to do with your life.  This minutia of details bogs down your thinking process. We don't have to be everything and take images of everything.   You can limit your social media intake and be more selective and purposeful in your image creation.